Wednesday, April 25, 2012

Skymall Rhetoric

You know how high-end magazines always advertise expensive retail items to their upper-crust target audience with slogans like 'you've arrived' and 'you earned it', yadda, yadda, hooey?

Well, it got me to thinking...

When I fly, I am Sky Mall's target audience and apparently I am fancy enough to buy things like this: 

Pocket change at $3,000.

or this:

FULL SUIT OF ARMOR (man included)
Only $3,250

I feel like Sky Mall is telling me:

"You fly Delta economy class, you deserve it ."


  1. We recently replaced our robot vacuum (best. investment. ever) and ordered it from Hammacher Schlemmer, the people behind SkyMall, because they had a lifetime guarantee on their products. The best part was the vacuum came with one of their catalogs. Mahon and I spent an evening looking through the whole thing... it was like the entertainment of SkyMall on the comfort of our couch! My very favorite item was this:

    While I do not deny it would be cool to ride around in a killer whale, I cannot for the life of me figure out who one earth has $100,000 to drop on a killer whale submarine!

    1. haha! Oh, Cindy! That's the best thing I have ever seen!